IDEO located at 485 Massachusetts Ave in Central Square was featured on 60 minutes on January 6 2013.
Charlie Rose visits IDEO and interviews co-founder David Kelley in this segment of 60 Minutes. Rose also discusses the future of design thinking with Tim Brown and delves deeper into human-centered design with David in his home. 60 Minutes also checked in with the IDEO Toy Lab. View all of the footage from 60 Minutes’ time at IDEO here.